Learning how to be great storytellers begins with a paradigm shift, changing your relationship to the stories you’re telling.
You tell the best stories when you understand that you, the characters in your story, and your audience are all part of an “echo-system” that is resonating around the same archetypal themes, like “Trust the force.”
When you get an assignment to enhance your company brand, you are beginning a parallel emotional and psychological journey with your characters — the same journey that your audience will take when they watch your video or read your story.
Your audience’s emotional experience while watching is what is going to engage them on the deepest, most memorable levels.
To learn more about the power of your emotional connection to your audience, contact me at firstname.lastname@example.org.